Our Story

Our range of educational toys and activities is designed to spark curiosity and promote learning for every family member.

Play Comes First

Play With Purpose

Our Play Experts blend fun with fundamentals, guiding you to toys and gifts that do more than.

Play Comes First

Mastermind has a magical selection of games, and activities– the latest and the ones kids.

Wrapped in Delight

Getting a gift from Mastermind we bring a smile to anyone's face. Stop by our stores and we'll.

Right to your Door

Ordering from us is joyful too. We easy checkout and speedy delivery across Canada, fun is always.

We Are MoreThan Just A Toys Manufacturer.

Back in 1981, seven university graduates came together with a shared mission of infusing the world with positivity. Vitool Viraponsavan , one of the strongest voices of the group, went on to establish PlanToys and has been inspiring children and families worldwide ever since.

The brightness of colors and quality of materials and genius designs make me use the company for my friends as well. Customer service is great too so I am customer. Another parent adds: Since I discovered fat brain toys it has become my 'go to' company for well made, educational toys!

MICHALE - USA

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Our mission

Child Development is Our Focus.

Founded with a passion for joy and creativity, our brand is dedicated to designing products that bring smiles and excitement to every home. With quality, safety, and innovation at our core, we craft items that inspire learning, fun, and imagination for kids and families alike. Discover the journey behind our brand.

Our vision

Growing smarter, together

With quality, safety, and innovation at our core, we craft items that inspire learning, fun, and imagination for kids and families alike. From playful designs to practical solutions, we’re here to spark moments of happiness and endless adventures. Focused on sustainability and quality, enhancing family experiences.